Privacy Policy

This privacy policy governs the collection, storage, and use of personal information collected by us, Liminal Communications Ltd. It provides details about the personal information that we collect from you, how we use your personal information, and your rights regarding the personal information that we hold about you. Please read this privacy policy carefully – by using our services, you confirm that you have read, understood, and agree to this privacy policy in its entirety.

WHO IS LIMINAL COMMUNICATIONS LTD?

Liminal Communications Ltd, trading under the name Liminal, (whose registered address is 160 City Road, London, EC1V 2NX, and registered company number is 05439193) provides public relations and communications advice and support to companies, predominantly in the financial services industry.

Part of our work involves collecting and storing contact details of journalists for whom our clients’ information is likely to be relevant.

WHAT PERSONAL INFORMATION DO WE COLLECT ABOUT YOU?

We collect personal information from different groups of individuals depending on how they interact with us:

Journalists
The personal data that we collect for journalists is publicly available information, or information that has been obtained during the course of mutually conducted business. This often includes their name, email, phone number as well as in some cases brief biographical details or career history.

There are several activities that bring us into contact with their data, including:

  • Downloading information from specialist industry databases
  • Identifying bylines in papers, online sites and magazines
  • Communicating with journalists when we hear of a move within the industry
  • Following journalists updating their status on various platforms including LinkedIn, Twitter and other sites


Clients and Prospective Clients
We collect personal information about our clients and prospective clients when we engage with them about using Liminal’s services. This often includes their name, email, phone number as well as in some cases brief biographical details or career history.

Website Visitors
When you visit our website, we automatically collect certain information about your device and your interaction with our site, including:

  • Technical information such as IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
  • Information about your visit, including pages viewed, duration on pages, response times, and navigation paths
  • Aggregated information about how visitors use our website


Newsletter Subscribers
If you sign up to receive our newsletter, we collect:

  • Your email address
  • Your name (if provided)
  • Date and time of subscription
  • Information about how you interact with our newsletters (e.g., open rates, clicks)


WHAT IS THE PURPOSE OF COLLECTING THE PERSONAL DATA AS WELL AS THE LEGAL BASIS FOR THE PROCESSING?

Journalists
We collect, store and handle the personal information of journalists for our legitimate interest in communicating with them about information and services that we believe to be relevant to them in a professional context.

Liminal serves the interests of journalists who write about the kinds of companies and sectors we represent. We keep journalists informed of relevant corporate and industry news via telephone, emails and press releases or marketing updates. The relationship between PR companies like Liminal and journalists is established and respected.

Clients and Prospective Clients
We collect, store and handle personal information of individuals working at client companies in order to provide the services requested by the client, fulfilling our contractual obligations. For prospective clients, we process information based on our legitimate interest in developing business relationships.

Website Visitors
We process this information on the basis of our legitimate interests in:

  • Operating and improving our website
  • Understanding how visitors use our site to enhance user experience
  • Ensuring our website is secure and functioning properly
  • Analyzing trends and gathering demographic information


Newsletter Subscribers
We process your information based on your consent to send you our newsletter containing updates about our services, industry insights, and relevant news.

We only collect personal data from journalists, clients, prospective clients, website visitors, and newsletter subscribers that we need in order to provide and oversee these services. We believe in and carry out a policy of data minimisation. Liminal holds no sensitive data (e.g., religious views, health history or criminal records).

WHAT DO WE DO WITH YOUR DATA?

All the personal data that we handle may be accessed by our staff in the UK, Europe and Asia. However, for IT hosting and maintenance, all personal information is stored on servers located within the United Kingdom. Staff outside the UK access this UK-hosted data remotely via secure connections when necessary. The data itself does not transfer outside the UK.

We do not carry out any automated decision making which is likely to have a legal or similar effect on you. All our staff are aware of our data protection policies and are bound by confidentiality obligations.

Access Controls
Journalists’ personal information can only be accessed via a secure, password-protected online platform, restricted to individuals working in relevant account teams.
Clients’ and prospective clients’ personal information can only be accessed via a secure and password-protected platform by those with a legitimate interest, such as contracted work or invoicing.

Analytics Tools
We use the following analytics tools to understand how visitors use our website:

  • Google Analytics: to collect information about website usage patterns
  • Mouseflow: to analyze user behavior and improve functionality

These services may set cookies on your device. For detailed information about cookies, please see our separate Cookie Policy.

Newsletter Service Provider
We use Pipedrive to manage and send our newsletters. Your information is shared with and processed by Pipedrive in accordance with their privacy policy.

AI Tools
We use AI tools in the provision of our services. These tools are selected on the basis of their data privacy and security standards, and we do not enter client or personal data into any tool that does not meet those standards. Data processed through our approved AI tools is subject to the same data protection commitments as our other systems, and is stored within the United Kingdom.

Security Measures
We take appropriate technical and organisational measures to safeguard the personal information you provide, including:

  • Two-factor authentication
  • Secure, encrypted system access
  • Appropriate staff training on data protection
  • Configuring software with appropriate security settings

However, no transmission over the internet can ever be guaranteed secure, so we cannot guarantee the security of any information transferred online.

HOW WE SHARE YOUR PERSONAL INFORMATION AND WHO WE SHARE IT WITH

We generally do not disclose personal information of journalists or clients to third parties. Exceptions include:

  • Providing client contact details to journalists when the client has indicated they wish to be contacted directly
  • Providing journalist contact details to clients when the journalist has indicated they wish to be contacted directly
  • Sharing newsletter subscriber information with Pipedrive for sending newsletters
  • Sharing website visitor data with Google Analytics and Mouseflow for analysing website usage
  • Compliance with laws and legal proceedings, such as court orders or investigations
  • Merger or acquisition: in the event of a merger or sale, you will be notified of changes regarding your personal information


HOW LONG DO WE KEEP YOUR DATA?

Journalists
Liminal regularly checks whether journalists on our media lists are still relevant. If not, or upon request, their data is removed.

Clients and Prospective Clients
We retain client data for the duration of the contract and up to three years afterward, unless removal is requested sooner.

Website Visitors
Analytics data is typically retained for 26 months, after which it is deleted or anonymized.

Newsletter Subscribers
We keep your information as long as you are subscribed. After you unsubscribe, we delete your data within 30 days, except for a suppression record to ensure you aren’t re-added.

WHAT ARE YOUR RIGHTS IN RELATION TO THE PERSONAL INFORMATION THAT WE HOLD?

You have the following rights:

  • To access the personal information we hold about you
  • To request correction of inaccurate data
  • To request deletion of your personal data
  • To object to or restrict processing under certain conditions
  • To withdraw consent where applicable

Your Rights

  • Right of access: To ask us to provide you with copies of personal information that we hold about you at any time, subject to a fee specified by law.
  • Right to rectification: To ask us to update or correct any out-of-date or incorrect personal information that we hold about you, in accordance with applicable data protection legislation.
  • Right to erasure: To request that we delete your personal information in certain circumstances.
  • Right to restrict processing: To request that we restrict the processing of your personal information in certain circumstances.
  • Right to data portability: Where we are handling your personal information in order to perform a contract between us, you may request that we send you (or another data controller) your personal information in a structured, commonly used, and machine-readable format, in accordance with applicable data protection laws.
  • Right to object: To object to our processing of your personal information based on legitimate interests.
  • Right to withdraw consent: Where we process your information based on consent (such as for newsletters), you have the right to withdraw that consent at any time.
  • Right to opt-out: The right to opt out of any marketing communications that we, or any third party to whom we have disclosed your personal information with your consent, may send you.


Newsletter Subscribers
You can unsubscribe from our newsletter at any time by:

  • Clicking the “unsubscribe” link at the bottom of any newsletter email, or
  • Emailing us at the address specified below.

If you want to exercise any of these rights, please write to us (either by post or email) at the address specified below.

If you object to our processing of your personal information for certain purposes or you want us to stop using or delete your personal information, you can contact us and tell us why. In certain circumstances, we may not be able to stop using your personal information, but if that is the case, we will let you know and explain why.

HOW TO CONTACT US

If you wish to raise a complaint about how we have handled your personal data, you can contact us to have the matter investigated.

Please contact us at: julian@liminalcomms.com

If you are not satisfied with our response or believe we are not processing your personal information in accordance with the law, you can complain to the Information Commissioner’s Office at https://ico.org.uk/ or seek a remedy through local courts if you believe your rights have been breached.

COOKIES
We use cookies and similar technologies on our website. Cookies are small text files placed on your device that help us provide you with a better experience and understand how you use our site.

We use technical cookies (necessary for the website to function) and analytical cookies (to analyse website usage through services like Google Analytics and Mouseflow).

For detailed information about the cookies we use, how we use them, how to manage your cookie preferences, and your rights, please see our Cookie Statement.

Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited.

CHILDREN’S PRIVACY
Our services are not directed at children under the age of 16, and we do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us so we can delete such information.

CHANGES TO THIS PRIVACY POLICY
We may update this privacy policy from time to time. When we make changes, we will update the “last updated” date at the bottom of this policy. We encourage you to review this policy periodically to stay informed about how we protect your personal information.