Liminal's

Thoughts

Welcome to our blog, blending topical financial insight with practical communication strategy. From market trends and regulatory shifts to firm news and global perspectives, we unpack how smart messaging solves business challenges, protects reputations, and drives growth, helping financial services firms navigate complexity and seize new opportunities in a dynamic landscape.

The way we think about stakeholder groups in PR needs to change, as AI eyes join those of customers, prospects, job-seekers and others.
Google’s new AI Overviews are changing how search works, impacting visibility, traffic, and PR strategies.
Portugal’s elections reshape politics: right-wing gains, left collapses, new alliances, and shifting democratic dynamics emerge.
Experiencing total communication blackout revealed vulnerability as clients empathised but uncertainty increased.
Finfluencers are revolutionising investing by making finance accessible, but caution and research remain essential.
Private debt grows fast, offering returns, diversification, and lower risk.
Younger generations reshape finance with tech investments, prioritising sustainability, crypto, and personalised learning.
The circular economy promotes sustainability by reducing waste, regenerating nature, and circulating products and materials.
Financial services evolve with blockchain, AI, crypto, needing strategic PR leadership.

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