01
This month, we’re reflecting on what lies ahead for financial comms from shifting regulation and AI’s evolving role, to standout storytelling, rising talent and the sources of inspiration shaping our work in the year to come.
02
As we settle into 2025, themes of honesty, clarity and connection are front and centre from the evolving expectations around ESG and crisis comms, to regional insights from the DACH market and a packed event calendar that’s already sparked some brilliant conversations.
03
This edition, we’re exploring the fast-evolving world of finfluencers where social media meets financial literacy, and opportunity blurs with risk. From regulation and reputation, to credibility, access and the voices shaping the conversation, we unpack what this trend means for brands, investors and the next generation of financial engagement.
04
AI is transforming PR and marketing, but deep learning and human insight remain essential especially in finance. Digital experts emphasise adapting to AI-driven search with clear, engaging content that delivers real ROI. Recent events and cultural picks highlight the power of authentic storytelling and meaningful connection in a fast-evolving world.
05
In this edition, we explore ESG’s evolving role in financial services, from regulatory shifts to the realities of greenwashing and ethical reporting. We also share expert insights on ESG reporting best practices, seasonal reflections from the Liminal team, and a round-up of industry events that kept us inspired and connected over the summer.
05
As the year comes to a close, this edition reflects on career transformation, human connection and the evolving role of PR. From early-career perspectives and fintech insights to AI, events and seasonal recommendations, we look ahead with optimism at how the industry, and those within it, can continue to grow.
