Media training
Securing media interviews is hard. Don’t let them go to waste by being unprepared: be ready to tell your story, your way. Â
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Why media training?
Every media interaction is a valuable chance to communicate to your key audiences, but live interviews are unpredictable, with the potential to damage rather than enhance your brand.
With the right training and preparation, however, your spokespeople can learn to spot pitfalls in advance, take control of difficult interviews and ensure they get their message across, effectively, every time.
Why Liminal?
As well as being financial services specialists, who deeply understand your subject matter, and the world in which you operate, we are highly experienced media trainers, and have worked with hundreds of spokespeople over the years.Â
How does it work?
We run full and half-day sessions, with two media trainers for small groups of up to four participants. This ensures everyone gets enough time to put what they’ve learnt into practice, in real-life scenarios.
Each session starts with an introduction to the theory, before moving on to a series of one-to-one practice interviews that are recorded and reviewed together.Â
The practical segments use specially-crafted case studies and scenarios that reflect your participants’ specific roles and sector expertise, as well as exercises that are designed to strengthen each individual’s personal style.Â
By the end of the day, with detailed feedback, your participants will see great improvement in the way they are able to present themselves and your business in the media.
Media trainers
Beyond media interviews
These sessions aren’t just about media opportunities. The communication and presentation skills you learn are directly relevant for podcasts, webinars, client interactions, conference panels, and keynote speeches.
Want specific training on any of these areas? We can do that as well. Whether you’re preparing for a major conference keynote or want to improve your performance on client calls, we’ll design a programme that fits your needs.
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Own the interview
The best media opportunities deserve proper preparation. We’ll help you take control, deliver your key messages with confidence, and turn every interview into a strategic advantage. No more hoping to survive—time to thrive in the spotlight and make every media moment count. Ready to get started?