Backstage Communication
Operating from locations in Belgium, the Netherlands, and Luxembourg, Backstage Communication provides strategic communications support across the Benelux market.
Founded and led by Olivier Duquaine, the agency brings together expertise in corporate and financial communications, public affairs, marketing, and consumer experience.
The team works with national and international clients across sectors including financial services, professional services, life sciences, real estate, and technology, delivering integrated, insight-led strategies that build visibility, strengthen reputation, and support long-term positioning in complex and competitive markets.
Strategic communications & Planning
High-level communications strategy that aligns business objectives with messaging, audiences and channels. Includes communications audits, perception research, competitor benchmarking, campaign planning and measurement frameworks to guide long-term reputation building and impact.
Media relations & Public affairs
Editorial-led media relations across business, financial and trade media, supported by strong journalist relationships and regulatory awareness. Covers earned media, executive commentary, public affairs positioning and selective paid amplification to build authority and influence.
Content & Thought leadership
Creation of compelling, audience-specific content that positions organisations and leaders as credible voices. Includes CEO positioning and ghostwriting, corporate narratives, product storytelling, press materials and data-led insights adapted for media, digital and stakeholder communications.
Digital & Multi-channel communications
Integrated digital communications delivered across owned, earned and paid channels. Includes social content, digital campaigns, media buying, visual assets and performance analysis to ensure consistent messaging and measurable results across platforms.
Corporate & Employer branding
Strategic communications that strengthen corporate reputation and employer appeal. Covers internal communications, leadership messaging, culture storytelling and employer branding campaigns designed to engage employees, attract talent and reinforce organisational values.
Crisis & Issues management
End-to-end crisis preparedness and response, including scenario planning, spokesperson preparation, media handling and real-time issue management. Focused on protecting reputation through clear, credible and controlled communication in high-pressure situations.
Training, Execution & Measurement
Hands-on support covering campaign execution, spokesperson and media training, launch delivery and ongoing monitoring. Performance tracking, reporting and insight generation ensure communications remain effective, responsive and accountable.