Sam Clark
Account Executive
When I joined Liminal, I was excited, if a little apprehensive, about what to expect from an agency that specialises in such a niche corner of financial services. That apprehension didn’t last long. I quickly realised Liminal is made up of more than talented PR professionals, it’s a team of people who genuinely value creativity, participation and ownership.
What has stood out most is the passion and dedication the team brings to their work, and their determination to keep finding new ways of helping clients through a smooth communications journey that delivers results they can be genuinely proud of. As an Account Executive, I support the Account Manager with day-to-day tasks, from pitching and writing to researching new and exciting opportunities for clients.
Having worked in PR and communications for over a year, across agencies of varying sizes, I have come to understand the value of taking time to properly understand a client’s vision and ideas, then translating them into clear, compelling stories that the press want to cover. My experience spans the finance, tech, reinsurance and legal industries, advising clients working across specialist sectors including asset management, private equity, private markets, employment, catastrophe risk, agriculture and government. I draw on strong relationships with industry experts and journalists across national, trade, regional and multimedia outlets, using articles, thought leadership and face-to-face interviews to raise clients’ profiles and strengthen their communications.
Outside of work, I enjoy cooking, walking, the gym and padel tennis. I also like to keep across the financial services industry in my own time, as it helps inform the work I do.