Case study
Bringing cutting-edge investment research to the press
How we simplified complex academic findings to ensure EDHEC’s groundbreaking research was covered by top-tier media
Client
EDHEC-Risk Institute
Sector
Asset management
Association
ETF & indexing
Services
ESG, PR and media relations
Challenge
EDHEC-Risk Institute, a specialist academic institution, wanted to promote its investment research but faced the challenge of journalists’ limited time to read lengthy academic reports.
Solution
We identified key findings of EDHEC’s research into easily digestible content while retaining the academic rigor, and then proactively distributed these insights to the press.
Result
EDHEC’s research was regularly covered by top-tier European media outlets, providing a robust platform for the launch of its commercial venture, which now serves more than $40bn of assets.
Could this work for you?
Every brief is different, but our goal is always the same: communications that deliver real business value.
If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you.
