Case study
Elevating thought leadership beyond financial media
How we positioned ING Wholesale Banking as a key thought leader in various industrial and commercial sectors, boosting their sales efforts
Client
ING Wholesale Banking
Sector
Banking
Services
Content creation, PR and media relations
Challenge
ING Wholesale Banking, a major international bank, needed to increase awareness of its expertise across a range of sectors beyond the traditional financial publications it had previously targeted.
Solution
We developed a strategic media outreach program that focused on profiling ING’s spokespeople in non-financial publications, emphasising their expertise in multiple sectors to build credibility and awareness.
Result
ING’s spokespeople became recognised thought leaders, significantly enhancing the visibility of the bank’s offerings and giving the sales teams a boost in their efforts to engage prospective customers.
Could this work for you?
Every brief is different, but our goal is always the same: communications that deliver real business value.
If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you.
