Strategy

We want to help financial services firms communicate successfully; and for us this means developing strategic campaigns designed to support you in achieving specific business objectives.

How does it work?

Start with business insight

We begin by asking questions – lots of questions. We take the time to fully understand your commercial priorities, positioning, audience, and ambitions; where you are, where you want to get to, and why. This way we ensure communications are rooted in business reality, not assumptions.

One strategy, many tactics

A clear strategy ensures your time and budget is being spent wisely, and is having a meaningful impact on your organisational goals. We develop and execute programmes that align with your wider marketing plan, connect across channels, and support measurable outcomes.

Measure what matters

We track performance from day one, using data that reflects your commercial and reputational goals. We won’t send you zero-context coverage numbers or, even worse, AVE; our approach gives you real-time visibility and long-term clarity.

Quarterly check-ins, continuous value

We don’t set and forget. Regular 90-day reviews enable us to take a critical look at the strategy, and openly discuss what’s working well and what isn’t. This means we can course-correct as required, ensuring the strategy continues to be the right one for you.

Board-ready reporting

We translate communications outcomes into language, and visuals, that resonate in the boardroom, because we understand how vital it is to reassure senior stakeholders that this investment is delivering meaningful value for the business.

Liminal has been a valuable partner in supporting our growth. As our business evolved and our strategic priorities shifted, they responded quickly and effectively, helping us refine our messaging, reposition for new audience segments, and stay aligned with changing market dynamics.   They’ve consistently brought fresh thinking, creative story ideas, and a proactive approach to media engagement, which has helped raise our profile and strengthen our market positioning. Their ability to adapt, challenge our thinking, and stay ahead of the curve has made them an integral part of our external communications effort.

Some clients we’ve advised on communication strategy

Shaping diverse ESG initiatives into a single, clear, strategic narrative

Launching a sophisticated fund in the crypto & DLT space

Turning crisis into opportunity

Let's Talk

Strategy starts with a smart conversation

Let’s make it happen. If you want to cut through the noise, shape the conversation, and show up where it matters, we’ll help you get there. We’ll challenge your story, sharpen your message, and position you with real authority. Ready to start?