Case study
Turning crisis into opportunity for Univar
How we helped Univar manage a public relations crisis and complete a European site closure despite a week of negative press
Client
Univar Solutions
Sector
Commodities
Services
Content creation, PR and media relations, Strategy
Challenge
Univar faced negative publicity around the planned closure of one of its European sites, including well-organised counter-narratives from multiple stakeholders. The challenge was to manage the crisis and change the narrative.
Solution
We rapidly adapted our strategy, communicating the company’s position on the closure and providing a transparent rationale, while addressing concerns and working with media outlets to balance the coverage.
Result
Within six days, the media coverage became balanced, allowing Univar to complete the site closure without further disruption to its reputation.
Could this work for you?
Every brief is different, but our goal is always the same: communications that deliver real business value.
If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you.
