Case study
Building global leadership in hedge fund managed accounts
How we helped position InfraHedge as the leading alternative investment platform
Client
InfraHedge
Sector
Asset management
Hedge Fund
Services
PR and media relations, Strategy
Challenge
InfraHedge, a financial services business offering innovative hedge fund allocation solutions to institutional investors, faced challenges in differentiating itself from established competitors in the crowded hedge fund space.
Solution
We redefined InfraHedge’s positioning with a new framework and key messaging, actively promoting these across leading hedge fund and financial media outlets. Through strategic media outreach, we built the firm’s profile and demonstrated the unique value of its approach to institutional investors.
Result
InfraHedge was acquired by a top-three asset manager, solidifying its position as the global leader in the hedge fund allocation space. The firm now manages over $35bn in assets under management (AUM), thanks to its enhanced visibility and differentiated market position.
Could this work for you?
Every brief is different, but our goal is always the same: communications that deliver real business value.
If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you.
