Case study
Pioneering access to AAA‑rated CLOs via active ETF
How we helped Fair Oaks Capital launch one of the first active ETFs focused on AAA-rated CLOs
Client
Fair Oaks Capital
Sector
Asset management
ETF & index
Private markets
Services
PR & media relations, Strategy
Challenge
Fair Oaks wanted to extend access to a traditionally institutional asset class – CLOs – through an active ETF aimed at wealth managers and private investors. The concept required clear, confident explanation to avoid confusion.
Solution
We focused on demystifying CLOs and highlighting the fund’s transparency, risk controls, and income potential. We provided concise education to journalists, developed strong talking points, and generated media interest through first-mover positioning.
Result
The ETF launch received positive coverage in key trade and investment media. Fair Oaks established credibility with a wider investor audience, reinforcing its role as an innovator in structured credit.
Could this work for you?
Every brief is different, but our goal is always the same: communications that deliver real business value.
If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you.
