Case study
Positioning a startup as a leader in 24/5 derivative trading
How we helped Spectrum Markets raise awareness of its innovative trading model and appeal to both sophisticated retail investors and brokers
Client
Spectrum Markets
Sector
Crypto & DLT
Fintech
Services
Content creation, PR and media relations, Strategy
Challenge
Spectrum Markets, offering 24/5 equity trading, struggled to differentiate itself in the competitive European market. Despite appealing to retail investors seeking flexible trading hours, skepticism remained, especially among sophisticated traders. Additionally, overcoming the challenges of navigating post-Brexit regulatory divergence and ensuring the platform could handle liquidity and risk management outside traditional hours was key.
Solution
We created and launched SERIX, a sentiment index based on Spectrum’s own trading data, providing regular insights into how retail investors were positioning themselves across asset classes. This gave the media a reason to talk about Spectrum in the context of broader market moves, linking them to real-time sentiment, central bank decisions, and macro trends.
Result
The campaign successfully positioned Spectrum Markets as an innovator in the European trading landscape. Media coverage in top-tier financial outlets, such as Financial Times, Financial News, Citywire, increased visibility and attracted investor interest. The business was increasingly viewed as a market participant rather than a peripheral provider.
Could this work for you?
Every brief is different, but our goal is always the same: communications that deliver real business value.
If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you.
