Case study

Elevating insurtech in a changing market

How strategic communications helped sharpen positioning, pivot to new audiences, and drive visibility across marine, aviation, and property insurance

Client

Insurwave

Sector

Insurance

 

Services

PR and media relations

Challenge

A fast-growing insurtech platform needed to evolve its positioning as it expanded from its marine roots into new verticals including aviation and commercial real estate. With market perception still tied to its legacy focus, the brand required a stronger, more opinion-led voice to engage new audiences and compete at scale. As the business evolved and introduced AI functionality, it needed clearer messaging and stronger external presence.

Solution

We refined the platform’s messaging to reflect its evolving proposition, segmented outreach, and elevated its market presence through timely, creative storytelling around systemic risk and exposure management. We trained spokespeople to pivot from product-focused messaging to thought leadership and built visibility through consistent, relevant coverage in insurance, fintech, and risk media.

Result

The campaign delivered stronger, more targeted media visibility across multiple insurance sectors, including aviation. Coverage in Tier One and key trade outlets amplified market recognition, helping shift perceptions and support the platform’s commercial growth trajectory, particularly as it scaled its proposition.

Liminal has been a valuable partner in supporting our growth. As our business evolved and our strategic priorities shifted, they responded quickly and effectively, helping us refine our messaging, reposition for new audience segments, and stay aligned with changing market dynamics. They’ve consistently brought fresh thinking, creative story ideas, and a proactive approach to media engagement, which has helped raise our profile and strengthen our market positioning. Their ability to adapt, challenge our thinking, and stay ahead of the curve has made them an integral part of our external communications efforts.
Charles Ward
Charles WardHead of Content, Insurwave
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Could this work for you?

Every brief is different, but our goal is always the same: communications that deliver real business value.

If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you. 

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