Case study

Positioning a French fintech as the ETF data leader

How we positioned TrackInsight’s founder as a global thought leader and secured key media partnerships to drive growth

Client

TrackInsight

Sector

ETF & indexing

Fintech

 

Services

Content creation, Digital, PR and media relations, Strategy

Challenge

TrackInsight, a French fintech, wanted to become the world’s leading source for ETF data and raise awareness of its platform among institutional investors.

Solution

We identified key media messages and positioned the founder as a global thought leader in the ETF space by proactively pitching timely data and expert commentary to the media.

Result

TrackInsight grew its user base to over 100,000 worldwide, secured a partnership with the Financial Times, and signed a distribution deal with Nasdaq, cementing its position as a leading ETF data provider.

We’ve enjoyed working with Liminal on a number of different projects over the years and have always been impressed by their energy, commitment and insight, as well as their detailed understanding of the more complex aspects of our industry and the work we do.
Jean-René Giraud
Jean-René GiraudChief Executive Officer, TrackInsight

Could this work for you?

Every brief is different, but our goal is always the same: communications that deliver real business value.

If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you. 

Strategy
Public relations
Content creation
Digital
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