Case study
Educating the market on commodity ETFs
How we helped ETF Securities explain the value of its Exchange-Traded Commodities and build its multi-billion-dollar asset base
Client
ETF Securities
Sector
Asset management
Commodities
ETF & indexing
Services
PR and media relations
Challenge
ETF Securities, the inventor of the Exchange Traded Commodity (ETC), needed to educate the market on the benefits and value of its new product offering in commodity markets.
Solution
We worked closely with journalists to help them understand the technology behind ETCs, while providing regular insights on commodity markets to keep the conversation ongoing.
Result
ETF Securities raised several billion dollars in assets and was later acquired by a group of leading asset managers, marking a significant achievement in its growth journey.
Could this work for you?
Every brief is different, but our goal is always the same: communications that deliver real business value.
If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you.
