Case study
Launching emerging market smart beta ETFs in the UK and DACH
How we helped Market Access bring innovative smart beta ETF products to new European markets
Client
Market Access
Sector
Asset management
ETF & indexing
Services
PR and media relations
Challenge
Market Access wanted to expand its footprint by launching a range of emerging market smart beta ETFs in the UK and DACH region. The challenge was to clearly communicate the benefits of these complex products and capture the attention of both institutional and retail investors in competitive ETF markets.
Solution
We developed clear, accessible messaging to explain the value of smart beta strategies in emerging markets and positioned Market Access as an innovator in the ETF space. Through targeted media outreach and thought leadership, we built visibility in leading financial and investment publications across Europe.
Result
The ETF launches were covered in Tier One financial media, helping Market Access gain traction in new markets and reinforcing its reputation as a forward-thinking ETF provider.
Could this work for you?
Every brief is different, but our goal is always the same: communications that deliver real business value.
If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you.
