Case study
Communicating transformation in the commodities technology sector
How we supported Quoreka through private equity investment, new leadership, and a strategic merger, shaping a unified, future-focused narrative and establishing the company as a thought leader in the CTRM and commodities technology space.
Client
Quoreka
Sector
Commodities, Fintech
Services
Strategy, PR and media relations
Challenge
Following a private equity acquisition, Quor, a leading commodity trading and risk management (CTRM) software provider, appointed a new CEO and merged with Eka Software Solutions. Amid these internal developments and market uncertainty caused by a shifting geopolitical landscape, the company needed to project stability, confidence, and authority while defining a clear narrative for the combined brand, Quoreka.
Solution
We partnered closely with leadership to manage communications at every stage from the acquisition to the merger, ensuring consistent, credible messaging across all audiences.
Key initiatives included:
- Developing a unified messaging framework to articulate the combined company’s strategic vision internally and externally.
- Positioning the new CEO as a visionary leader, highlighting forward-thinking approaches to innovation, digital transformation, and client partnership.
- Driving thought leadership by creating opportunities for Quoreka to share expertise on industry trends, digital transformation, sustainability, and risk management.
- Strategic media engagement around the merger, leveraging high-profile placements to reinforce authority and market insight.
Result
- Elevated leadership visibility: The CEO and senior executives are recognised as authoritative voices in CTRM and commodities technology.
- Strengthened market positioning through thought leadership: Content and media placements positioned Quoreka as a top-tier, forward-looking solution provider.
- Enhanced share of voice: Media tracking showed a significant increase compared with competitors, highlighting the company’s expertise and influence.
- Ongoing engagement: Journalists now proactively seek Quoreka commentary on emerging trends, reinforcing the company’s role as a trusted industry expert.
- Cohesive brand identity: Clear, consistent messaging reinforced confidence among clients, investors, and employees, supporting the merger’s long-term vision.”
Could this work for you?
Every brief is different, but our goal is always the same: communications that deliver real business value.
If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you.
