Case study

Raising the profile of a Chinese-owned ETF platform in Europe

How we helped China Post Global raise its profile among European institutional investors with timely market commentary.

Client

China Post Global

Sector

Asset management

Commodities

ETF & indexing

 

Services

Content creation, PR and media relations, Strategy

Challenge

China Post Global, Europe’s first Chinese-owned ETF platform, needed to increase its profile and demonstrate the value of its asset classes, including Chinese, Japanese, and gold equities, to local institutional investors.

Solution

We developed a rapid-response program to distribute timely commentary on key events, such as central bank announcements and market updates, ensuring that China Post Global’s perspective was consistently featured.

Result

China Post Global received regular coverage in Tier One publications and gathered over $1bn in assets, establishing itself as a key player in the European ETF market.

As an asset manager focused on ETFs, we have used Liminal for three years. We have found Julian and the team excellent – proactive, diligent and highly professional. With good financial knowledge, and very good journalist relationships. Highly recommended.
Danny Dolan
Danny DolanManaging Director, China Post Global
For China Post Global (CPG) 1
For China Post Global (CPG) 2
For China Post Global (CPG) 3
For China Post Global (CPG) 4
For China Post Global (CPG) 5
For China Post Global (CPG) 6

Could this work for you?

Every brief is different, but our goal is always the same: communications that deliver real business value.

If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you. 

Strategy
Public relations
Content creation
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