Case study
Supporting the decarbonisation of the cement industry
How we positioned WCA as a leading voice for sustainability in one of the world’s most carbon-intensive industries
Client
World Cement Association
Sector
Association
Commodities
Services
Digital, ESG, PR and media relations, Strategy
Challenge
Cement production is responsible for around 7% of global CO₂ emissions, making decarbonisation one of the industry’s most urgent challenges. The World Cement Association needed to shift perceptions and demonstrate how the sector could be part of the climate solution.
Solution
We developed a communications strategy that highlighted WCA’s leadership on sustainability, amplifying its advocacy for innovation, collaboration, and policy change. By securing coverage in both industry and mainstream outlets, we helped elevate its message beyond the technical audience to broader stakeholders.
Result
WCA established itself as a credible and visible advocate for sustainable change in the cement industry, with coverage in Tier One publications including Financial Times, Bloomberg, and Reuters, strengthening its influence with policymakers, investors, and industry leaders.
Could this work for you?
Every brief is different, but our goal is always the same: communications that deliver real business value.
If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you.
