Case study

Talking smart beta before it was cool

How we positioned Scientific Beta as a pioneer in smart beta investing, building credibility long before the trend went mainstream

Client

ScientificBeta

Sector

ETF & indexing

 

Services

PR and media relations

Challenge

Scientific Beta, an index provider spun out of EDHEC-Risk Institute, needed to stand out in the crowded index landscape and establish legitimacy for its then-niche approach: smart beta.

Solution

We simplified complex technical ideas into accessible messages for financial media and investors, positioning Scientific Beta as a credible innovator. By highlighting the firm’s rigorous academic roots and forward-thinking approach, we secured coverage that consistently reinforced its role as the smart beta pioneer.

Result

Scientific Beta became synonymous with smart beta investing, shaping the industry conversation and attracting widespread recognition. The firm’s reputation as an innovator was later cemented by its acquisition by Singapore Exchange (SGX).

We greatly appreciate the team's rigorous and professional approach to our assignments. We attach high importance to work being performed in a structured, systematic and comprehensive manner and in this regard have always found Liminal to be reliable and assiduous.
Peter O'Kelly
Peter O'KellyMarketing Director, ERI Scientific Beta
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Could this work for you?

Every brief is different, but our goal is always the same: communications that deliver real business value.

If you’d like to find out more about how we can help you achieve your commercial and reputational objectives, get in touch, we’d love to hear from you. 

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